Born and raised in LA, I was influenced by my Mexican-American upbringing, the movie magic of Hollywood, and everpresence of community in my life.

By the time I got to college, I knew I wanted to change the way we market to women, specifically underrepresented women in the US. With my B.A. in Advertising from Pepperdine University and internship experience, I dove into freelance as a social media manager.

My journey led me to champion women-owned brands from underrepresented communities, amplifying their voices to wider audiences. Wearing multiple hats, from graphic design to social strategy, I thrived in every role.

Eventually, I decided it was time for change and I was ready for the bustling energy of New York. Here, I work as a Social Media Manager at Fuse Media, a multi-cultural entertainment company, while also co-founding City Señoras, a self-care social club with my roommate.

Through it all, I’ve discovered that my passion lies in crafting content that deeply resonates with multi-cultural audiences, with community-building at the heart of everything I do.