Fuse Media
September 2025 – Present

Fuse Media is a Latino-owned, global entertainment company, a leader in creation and distribution of inclusive, purpose-driven stories and experiences.

I lead and manage the team to execute social strategy across four owned-and-operated and partner FAST channels, aligning content, marketing, creative, streaming, partnerships, and external teams. Managed FAST channels: Complex TV, Fluffy TV, LOL! Network, Shades of Black

• Translate Content Planning and Streaming Partnership strategies into social-first approaches that feel authentic and engaging for each channel’s audience across social

• Oversee the day-to-day social media strategy. Develop platform-specific content strategies spanning original programming, acquired titles, stunts, responsive content, and social-first campaigns.

• Drove over 1M combined impressions and ~74K engagements across Instagram and TikTok for Fluffy TV within two months of relaunch. Drove over 1.3M combined impressions and ~65K engagements across Instagram and TikTok for Shades of Black following its May relaunch

• Monitor and analyze cultural trends, breaking news, and platform updates to inform creative development and identify opportunities

Lead, mentor, and develop a high-performing social media team, including Social Coordinator, Graphic Designer, Video Editor, and Video Producers

Fuse Media
April 2022 – September 2025

Fuse+ is streaming platform where passionate experts expand your POV through vibrant creator-driven original series, docs, and films.

I led day-to-day operations for the social media team, tasked with content strategy, social production, delegating and monitoring assignments for timely IP, responsive, and social series content rollouts.

• Content Strategy and Execution: Plan and execute Fuse TV’s content calendars with original and acquired shows, films, documentaries, stunts, rollouts, day-to-day responsive, social series.

• Key titles managed include KevOnStage Studios, Big Freedia Means Business, Like A Girl, Sex Sells, The Ride Life with Sung Kang, and We Need To Talk About America

• Video Production: Produced six bi-coastal social series that highlighted small businesses, local community leaders, women in leadership, new music from artists, and man-on-the-street style pop-culture series

• Lead social content-capture strategy for live events and talent shoots identifying real-time storytelling opportunities and partnering with talent, and production teams on social-first content.

• Experience working on set and music festivals with talent, showrunners, talent representatives, PR agencies, and production partners
• Drove 36% total audience growth across all platforms, expanding reach to over 2.5 million followers through strategic content planning and community engagement. Generated 56.7 million engagements across platforms, representing a 170% increase through compelling storytelling and community-focused content.

#WeAllGrow Latina
December 2019 – April 2022

WeAllGrow is a digital and IRL lifestyle community of impactful Latinas and Femme- Latines who support and uplift each other.

Led the social media team in support of the marketing strategy to develop creative on-brand content for organic growth and paid social marketing campaigns across platforms to drive awareness, community growth, and engagement for Latina audiences.

Successfully established WAG as the leading media platform and community for Latina entrepreneurs, creators, and makers, accomplished by establishing KPIs with tracking mechanism for quantifiable progression of goal attainment. I launched their TikTok and scaled their Instagram followers from 62k to 240k and increased average engagement per post by 54.2%, showcasing strengths in assessing trends and creating content that captures the end user’s attention