Fuse Media
October 2025 – Present

Fuse Media is a Latino-owned, global entertainment company, a leader in creation and distribution of inclusive, purpose-driven stories and experiences.

I execute branded content initiatives designed to live on both social media and streaming platforms (CTV, SVOD), aligning creative and distribution strategy in collaboration with Marketing, Brand Creative, and Streaming and Partnerships teams.

Fuse Media
April 2022 – May 2025

Fuse+ is streaming platform where passionate experts expand your POV through vibrant creator-driven original series, docs, and films.

I led day-to-day operations for the social media team, tasked with content strategy, social production, delegating and monitoring assignments for timely IP, responsive, and social series content rollouts.

Drove 36% total audience growth across all platforms, expanding reach to over 2.5 million followers through strategic content planning and community engagement. Generated 56.7 million engagements across platforms, representing a 170% increase through compelling storytelling and community-focused content.

#WeAllGrow Latina
December 2019 – April 2022

WeAllGrow is a digital and IRL lifestyle community of impactful Latinas and Femme- Latines who support and uplift each other.

Led the social media team in support of the marketing strategy to develop creative on-brand content for organic growth and paid social marketing campaigns across platforms to drive awareness, community growth, and engagement for Latina audiences.

Successfully established WAG as the leading media platform and community for Latina entrepreneurs, creators, and makers, accomplished by establishing KPIs with tracking mechanism for quantifiable progression of goal attainment. I launched their TikTok and scaled their Instagram followers from 62k to 240k and increased average engagement per post by 54.2%, showcasing strengths in assessing trends and creating content that captures the end user’s attention